Straight outta New Zealand, menswear brand (and art collective) I Love Ugly is nothing short of adorable. Their latest Lookbook is impeccably shot, with a mixture of summer and fall ready pieces. There is a bit of a nautical theme with the flag series, but with a major streetwear twist. The most eye catching element of this collection is probably the "Fresh Fish" print created by Melbourne based artist Sam Yong. It's dope.
I love what this brand stands for. A creative touch that is anything but standard. There are soo many street wear brands out there that are boring as fuck. Same 'ol printed shirts with words like "Dope" and "Twerk" plastered everywhere, while abusing camouflage and Versace influences. I'm easily bored with the "copy cat designers." This though, is beautiful.
Peep, homies:
