Kanye's recently been on the interview circuit telling anybody that will listen about how he's been "marginalized" and shut out of the high fashion industry. From Sway in the Morning, to The Breakfast Club, to Shady FM, we've heard you loud and clear, Ye. They are not messing with your black ass. He'll also tell you about how Nike fudged him over and only allowed him to create two Yeezy's and how he didn't get any royalties out of the deal.
Even with all the buzz around his design aspirations and disgust at the high fashion world, Kanye has inked a deal with Adidas. They recently made a formal announcement:
“For 2014, we welcome to the Adidas family one of the most influential cultural icons of this generation, Kanye West. Well known for breaking boundaries across music, film and design and partnering with our history in street wear culture and leading innovations in sport, we look forward to creating a new chapter. Details to follow.”
I'm personally excited for the collaboration because even though Kanye can be a cry baby at times and rub everybody the wrong way, he's still very talented and passionate about what he does. It's rumored to be a 10 million dollar deal with royalties included, so maybe we'll start to see a much happier Kanye in the near future. Lets hope so, cuz Lord knows we don't got the answers.
Peace.
