Kendrick Lamar Covers GQ as "Rapper of the Year."

Kendrick on GQ's 18th annual "Men of the Year" issue. Go head chile! He shares the cover spot with 4 other leading men, which include Justin Timberlake, Matthew Mcconaughey, Will Ferrell, and the late James Gandolfini. I feel like a proud mother. It's just awesome when you see the talent in people, and the world does too. Doesn't always play out like that, but Kendrick is a star...how could he not shine?

Kendrick Lamar at SXSW in 10 Deep.

At the SPIN showcase (which was dope-phi-dope), Kendrick put the snazz on 'em with a grey floral hoodie, faded jeans, a simple Hermes belt, and wheat Timbs. When he came on stage, I was thinking "I like this look." Simple, but well put together, and you can tell it wasn't exactly cheap even though it looked laid back.

I found out Kendrick was rocking a Spr. 2013 10 Deep hoodie from their "Into the Wild" collection (which can be seen below.) They used their Bacchanal print to create a floral yet masculine hoodie in grey and it runs for $110. You can purchase it here at 10 Deep's website.