Bout Damn Time: H&M's New E-Commerce Site.

Remember when you used to go to HM.com and you saw something super cute that you couldn't live without, and then you tried to buy it and....you couldn't? That emotion of rage, disappointment, and utter WTF at the notion that a company as big as H&M didn't offer online shopping? Well set your worries aside, because their new e-commerce site just went live.

H&M has finally, after what seems like 100 years of frustration from online shoppers, opened an e-commerce site. Let the crowd sing.  I peeped the site, and it seems like there are mainly basic pieces, not as much of the funky items we're used to seeing in stores. It's just a narrower selection, but hopefully they'll expand after some time. Baby steps.

I'm definitely happy about the new site. Every time I went to HM.com, I felt like I was wasting my time, because regardless of what you see, you couldn't buy it online and each store carries different items. This new site was a loooong time coming.

So go get your shop on fellow fashionistas.
H&M for the win. :)